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PRIMROSE HILL

Inspired by Love Don't Be Shy

★★★★★ ★★★★★ 5.0 (7)

An oriental Love Don't Be Shy dupe fragrance for women, PRIMROSE HILL is a very sweet, attractive scent. With juicy notes of luscious marshmallow sugar accord, PRIMROSE HILL is not only sweet but sensual. Perfect for day or night.  

Notes:

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Regular price £29.00
Regular price £29.00 Sale price £29.00
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£0.58 Per 1ml

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✓ Free UK delivery over £30✓ Made & bottled in the UK✓ Money-back guarantee✓ 30-day easy returns
✓ ANY 2 FOR £50✓ ANY 5 FOR £100Mix & match →

SHIPPING & RETURNS

Free UK delivery on orders over £30, sent with Royal Mail. If you’re not completely happy with your purchase, we offer a refund within 30 days.

Returns go to: AMBR LONDON, PO BOX 1030, ALTRINCHAM, WA15 5WN. A test spray or two is fine, but products used beyond that, or returned outside the 30-day window, can’t be refunded. Return postage is paid by the customer.

Bought a bundle? You can return a single bottle – we refund the difference, with the bottles you keep recalculated at their single-bottle price. 5ML samples are non-refundable.

Need a hand? Email Ambrlondon@gmail.com.

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  • ★★★★★ RATED BY OUR CUSTOMERS
  • MADE & BOTTLED IN THE UK
  • 30-DAY MONEY-BACK GUARANTEE
  • FREE UK DELIVERY OVER £30
  • ★★★★★ RATED BY OUR CUSTOMERS
  • MADE & BOTTLED IN THE UK
  • 30-DAY MONEY-BACK GUARANTEE
  • FREE UK DELIVERY OVER £30
  • ★★★★★ RATED BY OUR CUSTOMERS
  • MADE & BOTTLED IN THE UK
  • 30-DAY MONEY-BACK GUARANTEE
  • FREE UK DELIVERY OVER £30

The full story

Everything about this fragrance

Top notes

Neroli, Bergamot, Pink pepper, and Coriander create a fresh, aromatic, and slightly spicy top with both citrusy brightness and herbaceous complexity.

Middle notes

The combination of Jasmine, Iris, Rose, and Marshmallow creates a delicate, floral, and slightly sweetheart.

Base notes

The base notes of Sugar, Vanilla, Caramel, Musk, Civet, and Labdanum create a rich, warm, and indulgent foundation with a balance of sweetness.

Love Don’t Be Shy Dupe

PRIMROSE HILL is an oriental, vanilla fragrance inspired by Love Don’t Be Shy. The original scent, Love Don’t Be Shy was launched by Calice Becker, the nose behind the fragrance.

PRIMROSE HILL has a truly addictive blend of sugars and florals. The scent is welcoming, inviting you into a sweet, gourmand journey. It’s a go-to scent for many of our customers, with its balanced notes offering a feminine, sweet fragrance profile.

Despite its sweetness, there is nothing cloying or overstated about our Love Don’t Be Shy perfume dupe. This scent has been compared to a light, sweet, fruity dessert, which perfectly lines up with its gourmand qualities.

While its initial burst of sugary florals might lead you to consider it a winter scent, the dry-down reveals something lighter and more powdery, making it a fantastic fragrance for all seasons.

If you’re looking for a scent with wafts of dreaminess, femininity and sweetness, our Love Don’t Be Shy dupe could very well be the scent for you.

Ingredients
Parfum, Allergens: 3 and 4, Ex-enc-I-Carboraldehyde-Alphaiso, Methyl Ionone, Benzyl Benzoate, Benzyl Cinnamate, Citral Citronella, Eugenol, Geraniol, Linalool, Dipropylene glycol, Hedione, Ethyl Vanillin, Ethyl linalool, Nerolidol, Fixative, Alcohol.
  • MONEY-BACK GUARANTEE

    Not 100% happy? We offer a money-back guarantee on unused perfume.

  • 30-DAY EASY RETURNS

    Exchange or refund within 30 days of your purchase.

  • SAFE & SECURE SHIPPING

    Tracked delivery so your perfume arrives in perfect condition.

Need to know

Frequently asked questions

What is an inspired-by fragrance?
An inspired-by fragrance (often called a ‘dupe’) shares the characteristics of an existing luxury or designer scent, but is not affiliated with that brand. It may share the same or similar ingredients and manufacturing processes as the scent that inspired it – and is sold at a much lower price than the original.
How similar are AMBR London scents to the original?
AMBR London scents are similar to the original fragrance, having been manufactured with similar ingredients and techniques for the closest match possible — at a much fairer price. We endeavour to capture the essence of the original; all fragrances are subjective, so we cannot guarantee a perfect imitation.
How long will the scent last?
AMBR London fragrances are designed for all-day wear, with the same scent quality you would demand from luxury counterparts. As with any fragrance, expect the aroma to change over time — top notes gradually fade away and base notes form the longest-lasting part of the fragrance.
How are they so affordable?
While designer labels put a high mark-up on their fragrances to enhance the aura of exclusivity, our mission has always been affordability. By crafting luxury-inspired scents with similar ingredients and manufacturing techniques, we put comparable, high-quality fragrances on the market — without the premium price tag.
How do I return an item?
If you’re not completely happy with your purchase we offer an exchange or refund within 30 days. Our return address is: AMBR LONDON, PO BOX 1030, ALTRINCHAM, WA15 5WN.
A test spray or two is fine — but if the product has been used beyond that, or the return is outside our 30-day policy, we won’t be able to process a refund. Bundles must be returned as a full set for a refund; individual items can be exchanged. Questions? Email Ambrlondon@gmail.com and we’ll take care of the rest.