A photograph of Amber Rose sitting in a chair looking at the camera and smiling. She is wearing a black lace top and has a mirror in the background.

AMBER ROSE

Founder of AMBR London

“AMBR London is more than a brand. It’s a reflection of my journey as a single parent who enjoys the luxuries in life. I’ve always loved perfume and bought it throughout my life, but I became disillusioned with the extortionate prices set by luxury fashion houses – especially knowing that their profit margins are huge. So I researched how they’re made, and set out to create a true luxury alternative.”

AMBR London scents

The story behind the scent

Our journey began with a simple concept: everyone deserves to feel good about themselves. We immersed ourselves in the world of fine fragrance to uncover the secrets behind the scents we love. With this knowledge, we set out to craft fragrances that mirror the originals in every way – except for the price tag.

AMBR London is the result: an accessible alternative that puts luxury within reach. Each fragrance is crafted with the same ingredients as the premium originals – delivering the rich and refined profiles you crave at prices you’ll love even more.

London black and white

Our Mission

To offer luxurious experiences for everyone. We’re committed to crafting long-lasting, premium dupes that stand toe-to-toe with designer brands, all while maintaining an accessible price point. We believe that wearing a beautiful scent should be a daily indulgence, not a rare treat.

Why Choose AMBR London

Why choose us

At AMBR London, we believe that luxury should be accessible to everyone – without compromising on quality. Our commitment to excellence is reflected in every bottle, as we meticulously craft premium dupe fragrances in the UK that capture the essence of iconic scents, going beyond simple imitation. Choosing an AMBR London scent means choosing a brand that values your desire for elegance and affordability. 

Our Values

ACCESSIBLE LUXURY

We empower our customers to indulge in premium dupes without the designer price tag, meaning you won’t have to compromise for a luxury experience. 

EXCEPTIONAL QUALITY

Our products are carefully designed to match the quality of the luxury fragrances they’re inspired by, using the finest ingredients and traditional techniques.

AUTHENTIC VALUE

By focusing on true-to-scent replicas of high-end fragrances, we honour the art of perfumery while providing economical, value-driven alternatives that you can proudly enjoy.