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BELGRAVE SQUARE

Inspired by ALTHAIR

★★★★★ ★★★★★ 5.0 (2)

A warm, woody gourmand Althair dupe perfume for male and female BELGRAVE SQUARE is a rich, warm, and comforting fragrance that feels like wrapping yourself in a luxurious cashmere blanket on a crisp autumn evening. It centres around vanilla but not the sugary, synthetic kind — this is a deep, elegant, and grown-up vanilla, layered with subtle sweetness, creamy woodiness, and a refined spiciness.

Notes:

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Regular price £29.00
Regular price Sale price £29.00
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£0.58 Per 1ml

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✓ Free UK delivery over £30✓ Made & bottled in the UK✓ Money-back guarantee✓ 30-day easy returns
✓ ANY 2 FOR £50✓ ANY 5 FOR £100Mix & match →

SHIPPING & RETURNS

Free UK delivery on orders over £30, sent with Royal Mail. If you’re not completely happy with your purchase, we offer a refund within 30 days.

Returns go to: AMBR LONDON, PO BOX 1030, ALTRINCHAM, WA15 5WN. A test spray or two is fine, but products used beyond that, or returned outside the 30-day window, can’t be refunded. Return postage is paid by the customer.

Bought a bundle? You can return a single bottle – we refund the difference, with the bottles you keep recalculated at their single-bottle price. 5ML samples are non-refundable.

Need a hand? Email Ambrlondon@gmail.com.

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  • ★★★★★ RATED BY OUR CUSTOMERS
  • MADE & BOTTLED IN THE UK
  • 30-DAY MONEY-BACK GUARANTEE
  • FREE UK DELIVERY OVER £30
  • ★★★★★ RATED BY OUR CUSTOMERS
  • MADE & BOTTLED IN THE UK
  • 30-DAY MONEY-BACK GUARANTEE
  • FREE UK DELIVERY OVER £30
  • ★★★★★ RATED BY OUR CUSTOMERS
  • MADE & BOTTLED IN THE UK
  • 30-DAY MONEY-BACK GUARANTEE
  • FREE UK DELIVERY OVER £30

The full story

Everything about this fragrance

Top notes

The top notes of BELGRAVE SQUARE are fresh and inviting. A touch of citrus brings a light, bright opening, while Cardamom adds gentle spice and sophistication. It's a smooth, elegant start that sets the tone without being too sharp or bold.

Middle notes

The middle notes of BELGRAVE SQUARE are warm and slightly spicy. Cinnamon adds a soft, comforting heat, while Elemi brings a hint of resinous freshness. There's a subtle smoothness that bridges the bright top and creamy base, creating a well-balanced and inviting heart.

Base notes

The base notes of BELGRAVE SQUARE are warm, creamy, and comforting. It blends smooth Vanilla with Tonka bean for a soft sweetness, while Amber adds warmth and Guaiac wood brings a touch of dry, smoky woodiness. Rich, cozy, and refined.

Althair Dupe

BELGRAVE SQUARE is an oriental vanilla fragrance, inspired by Althair which was launched in 2023 by Hamid Merati-Kashani and Ilias Ermenidis.

Despite BELGRAVE SQUARE’s masculine leanings, it’s a scent that can be worn by anyone. This Althair dupe opens with a unique aromatic-citrus blend. In the first spritz, you can capture notes of orange blossom with cinnamon, cardamom and bergamot.

The complexity and allure of the opening is followed by warm, rich vanilla notes, which complements the deeper, aromatic notes of the opening, without detracting from the citrus sparkle.

As the scent of this Althair dupe perfume progresses, we find ourselves in a decadent, delicious scent-pool with hints of praline, musk, wood and candied almond coming together in the most indulgent way.

The gourmand-citrus mix offers a truly unique olfactory experience. BELGRAVE SQUARE can be worn in any season, but we find it truly shines in the winter months. With its aromatic-woody-gourmand notes, it adds a rush of warmth to the coldest of winter days, and yet the fresh opening invites the mind to question what spring will bring.

Ingredients
Parfum, Allergens: 3 and 4, Ex-enc-I-Carboraldehyde-Alphaiso, Methyl Ionone, Benzyl Benzoate, Alcohol
  • MONEY-BACK GUARANTEE

    Not 100% happy? We offer a money-back guarantee on unused perfume.

  • 30-DAY EASY RETURNS

    Exchange or refund within 30 days of your purchase.

  • SAFE & SECURE SHIPPING

    Tracked delivery so your perfume arrives in perfect condition.

Need to know

Frequently asked questions

What is an inspired-by fragrance?
An inspired-by fragrance (often called a ‘dupe’) shares the characteristics of an existing luxury or designer scent, but is not affiliated with that brand. It may share the same or similar ingredients and manufacturing processes as the scent that inspired it – and is sold at a much lower price than the original.
How similar are AMBR London scents to the original?
AMBR London scents are similar to the original fragrance, having been manufactured with similar ingredients and techniques for the closest match possible — at a much fairer price. We endeavour to capture the essence of the original; all fragrances are subjective, so we cannot guarantee a perfect imitation.
How long will the scent last?
AMBR London fragrances are designed for all-day wear, with the same scent quality you would demand from luxury counterparts. As with any fragrance, expect the aroma to change over time — top notes gradually fade away and base notes form the longest-lasting part of the fragrance.
How are they so affordable?
While designer labels put a high mark-up on their fragrances to enhance the aura of exclusivity, our mission has always been affordability. By crafting luxury-inspired scents with similar ingredients and manufacturing techniques, we put comparable, high-quality fragrances on the market — without the premium price tag.
How do I return an item?
If you’re not completely happy with your purchase we offer an exchange or refund within 30 days. Our return address is: AMBR LONDON, PO BOX 1030, ALTRINCHAM, WA15 5WN.
A test spray or two is fine — but if the product has been used beyond that, or the return is outside our 30-day policy, we won’t be able to process a refund. Bundles must be returned as a full set for a refund; individual items can be exchanged. Questions? Email Ambrlondon@gmail.com and we’ll take care of the rest.