I’ve finally made the decision—AMBR London is the name! It feels so right. I’ve gone back and forth for months, tweaking ideas, but nothing captured the essence of what I want this brand to stand for quite like this. “AMBR” after me, my journey felt almost personal. Anyone who's gone through the high and lows of single parenting would know the strength it takes to see something like this through. Whilst “London” grounds it in the city’s timeless elegance. modern, personal and classy was what I was trying to achieve.
Now that the name is locked in, everything else is starting to feel more official. The logo, the branding, it all flows together so naturally. It’s like the final piece of the puzzle fell into place.
Excited to see where this journey takes me now. Here's to AMBR London, a fresh start and a name that feels just right