How to Choose a Fragrance

how to choose the perfect fragrance

The world of fragrances is a vast, delectable, delicious place. From a gentle sandalwood to a potent cherry, each scent carries its own unique twists and turns. Choosing a fragrance can say a lot about you as a person, too.

What are your unique twists and turns? Are you understated and sweet, or bold and crisp? When you spray your signature scent, what are you telling the world?

If you’re wondering “how do I choose a perfume?” or “what perfume should I wear?” Then we invite you to read on and discover how you can find the perfect scent in the fabulous AMBR collection.

our guide on how to choose your perfect fragrance

Start with Your Personal Preferences

The first step in learning how to pick perfume is understanding what appeals to you. Do you tend to reach for sweet, gourmand scents or fresh, citrusy ones? Are you drawn to florals? Perhaps something deeper and smoky? Make a list of scents you love in everyday life - from your favourite candle to your go-to shower gel – it’ll help you find that perfect fragrance.

Think About When and Where You’ll Wear It

When choosing a perfume, you should consider the occasion and if the scent is appropriate. A light, crisp scent is suitable for daytime or office wear, while richer, spicier perfumes tend to pair well with evenings or special occasions. What is the main purpose of your next scent? Is it an everyday signature scent, or something you’ll reserve for nights out? Is it a delicate summer scent, or a boozy winter scent that lingers in the frost?

Explore Fragrance Families

Perfumes are often grouped into families - floral, oriental, woody, citrus, fresh etc. Knowing which family appeals to you will help you find the perfect scent. If you love clean and understated scents, you’ll likely enjoy fresh or aquatic notes. But, if you lean towards something sensual and dramatic, then an oriental or woody blend may capture your attention.

Scent Evolution - Try Before You Buy

You can study a perfume, from notes to scent trail, but it may still surprise you.  Every fragrance changes slightly over time as the top notes fade and the middle to base notes emerge. This evolution is part of what makes perfume so personal.

Give yourself time to experience it on your own skin. What starts as bright and citrusy may dry down to something soft and woody, or vice versa. It’s important to see how each scent works with you – but you don’t need to visit a shop to do this.

AMBR London makes this easy with premium 5ml samples and the Discovery Set so you can try our luxury fragrances at home and see how they last throughout the day. This way you’ll discover not just the first impression, but also the lasting impression of each scent, helping you find a premium, long-lasting fragrance you’ll truly love. 

Finding the perfect scent is an exciting journey, and experimenting with scents is all part of the fun.

how to pick the right fragrance for you

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Guide to choosing a fragrance for men